December 30 marked the grand opening of Zhengzhou Yintai inPARK, a benchmark project of Yintai Commercial. The first in the inPARK series to open in the country, it will bring a new commercial form of “urban block + shopping mall + micro-landscape” to Zhengzhou, presenting a new high-quality scene-based consumption experience to consumers.

Commerce around the lake boosts urban prosperity and creates a cluster of financial institution headquarters in central China

Located on Longhu Financial Island in Zhengzhou New District, Zhengzhou Yintai inPARK is regionally positioned as the “Financial Center of the Central Plains Economic Zone” and is the main area for the construction of an internationalized regional financial center in Zhengdong New District. It is built around the lake and positioned as a landscape landmark-based high-end commercial complex. The overall business is divided into 4 areas, surrounded by 5.6 square kilometers of water and surrounding parks. It has a 2.3-kilometer commercial trail around the lake, a commercial area of 280,000 square meters, and more than 2,500 free commercial parking spaces. It serves 95 high-end residential communities, 90 primary and secondary schools, and 200,000 office workers in the surrounding area, providing a strong boost to high-quality consumer life and urban business prosperity in the region.

Innovative marketing catalyzes the gathering of popularity and creates the brand’s super IP

More than 200 events and over 100 million exposures over the course of more than a year have successfully allowed Zhengzhou Yintai inPARK to quickly stand out in the Central Plains business circle. “Yintai Sunset Concert”, with tens of thousands of people singing in unison, was a unique super IP event of Zhengzhou Yintai and became a phenomenon.

The gathering of diverse brands demonstrates the “youthfulness” of Zhengzhou city

During the period from project preparation to opening, the brand matrix of Zhengzhou Yintai inPARK continued to grow. National fashion brands as well as international sports and outdoor leisure brands, high-end food and beverage brands, and lifestyle brands, have become the highlights of the business, and they have also set off a fervor of brands seeking to open the first stores in Zhengzhou Yintai inPARK.