Let us build a beautiful China together by safeguarding lucid waters and lush mountains.April 22, 2023 marked the 54th World Earth Day. To urge more people to put into practice the philosophy of ecological conservation, and participate in such undertakings, Yintai Foundation and Yintai Commercial Group initiated a series of public interest events related to World Earth Day themed “Yintai and You, Love@Together”.

Yintai members and all Yintai Group staff participated actively in these events, which included redeeming membership points and donating steps from workouts, among others. Yintai Foundation then proportionately allocated charitable donations amounting to RMB1 million to The Paradise International Foundation to support the establishment of land trust nature reserves so that rare wild plants and animals will have a beautiful home.

More than just a festive event, protecting our Earth requires long-term development at the business end. The green development philosophy is implemented throughout Yintai Commercial Group. The many key measures the group takes to ensure energy conservation and emission reduction are carried out on a sustainable basis include direct power supply reform, building an energy digital intelligence management platform, and an energy saving and environmental protection contest. Committed to becoming a green and low-carbon enterprise, it will purchase about 120GWh of green electricity, and reduce carbon emission by 78,780 tonnes in 2023.

All of Yintai Group’s business segments have always responded actively to the national green development strategy, and have put the green development philosophy into practice. They have continued to save energy and reduce emission all-round, and have achieved green and low-carbon transformation and upgrading.