On December 15, Yintai Business Management Group held a grand opening ceremony for its important commercial project in Shaoxing, Zhejiang - Shaoxing Hualian Intime City, which achieved a business attraction rate of 95% and an opening rate of 90%.

Gu Feng, Deputy District Mayor of Yuecheng District, Shaoxing City, Zheng Yongqiang, Chairman of Yintai Business Management Group, and Xu Aihua, Chairman of Hualian Yintai Group attended the ceremony and delivered speeches. The event was also graced by the representatives of governments at all levels, street and group representatives, major brand merchants and mainstream media, who witnessed the birth of a new commercial landmark in Shaoxing.

Seven anchor stores and differentiation in the form of outlet retail

Hualian Intime features seven major specialty stores, and its core competitiveness lies in mall-wide outlet retail brands. It covers all genres, including family entertainment, art toy experience, fine dining, entry lux, and fashion clothing, etc., offering a space for all-round, family-oriented consumption experience.

Many of the stores of the main brands in Hualian Intime City are the first stores of the brands in the city and even the country. There are a 2,000-square-meter seafood experience centre, a 4,600-square-meter comprehensive sports outlet discount centre, a 1,000-square-meter professional billiards training centre, and a 1,700-square-meter comprehensive children's playground, as well as Metro AG, the only retail and wholesale supermarket in Shaoxing, and a China Film International Cineplex with giant-screen halls, among other brands. The overall popularity of the mall is driven by its distinctive main stores and differentiated format.

Revitalizing the city and helping regional businesses elevate to the next level

The smooth opening of Shaoxing Hualian Intime City means the introduction of a new space for lifestyle exploration and a commercial landmark in Shaoxing, and it is also another successful breakthrough of Yintai Business Management Group in terms of reinvention.

Going forward, Hualian Intime City will focus on the needs of consumer groups such as young families, trendy youths, and sophisticated white-collar workers through refined operations, and create a more inviting lifestyle space for families and a new urban space with greater vitality. It will add new dynamics to the development of urban commerce, and add new impetus to the realization of urban iteration and commercial innovation.