During the Labor Day holiday, Ruian Xinhu Yintai City and Linping Yintai inPark commenced business officially. During the grand opening period, both projects recorded footfall of 600,000 visitors.

Situated at the heart of Ruian Binhai New Area, the 156,000m2 renovated Ruian Xinhu Yintai City boasts close to 200 brands, including 12 anchor stores, with more than 60 new brands making their debut in the city, making this a comprehensive quality shopping and leisure lifestyle center.

Meanwhile, the 57,000m2 Linping Yintai inPark, capitalizing on the natural geographical advantages of “Hangzhou’s East Gate”, targets “younger and new consumption”, with more than 20% of brands comprising first-time, avant-garde and lifestyle brands.

One is a renovated family style shopping center, and the other, an open concept district. This shows that Yintai Commercial Group does not have a standardized “template”. Rather, specialty commerce is constructed based on local market features and diverse customer groups, so that the commercial content fit is more vertical and accurate. By leveraging multi-cultural elements such as inaugural exhibitions, concerts and the camping season, both projects achieved significant results during their official opening period in terms of exterior aesthetics, integration of different businesses, and ambience.

Although the industry is still in the recovery phase, Yintai Commercial Group has continued to expand, and has achieved a national market layout in its three main product lines: positioning the “in” brand as landmark-style high-end fashion commercial complexes, “Yintai City” as regional brand lifestyle centers, and “inPARK” as scenic landmark-style high-end commercial complexes.

This year, seven projects managed by Yintai Commercial Group, including the product lines mentioned above, will be officially opened consecutively.

Founded on retail, Yintai Commercial Group has built up valuable experience in many areas including commercial management, innovation capabilities, and digital operations. It is deeply integrated with urban development, and has continued to innovate and explore so as to build flourishing commercial ecosystems. The brilliant results achieved at the two openings are testimony to Yintai Commercial Group’s overall operating strength. We will continue to take note of the unleashing of such potential in the future.